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Wikipedia - Alliance (esports)
Alliance is a professional gaming and esports organization based in Sweden that was formed in April 2013.
In December 2016, the organisation announced that it had become player-owned after parting with its parent organisation, GoodGame agency which was owned by Amazon through its subsidiary Twitch. The Dota 2 team won The International 2013, then the largest single prize money payout in esports history. The League of Legends team is one of the five teams that won a season of European League of Legends Championship Series with Fnatic, G2 Esports, Mad Lions and Rogue.
History
The organization was founded in April 2013, picking up the Dota 2 team No Tidehunter as well as StarCraft II player Naniwa.
The organization expanded into League of Legends in December 2013, which competed in European League of Legends Championship Series. They entered Super Smash Bros. in November 2014 with the signing of Armada, a Fox and Peach player.
Alliance left StarCraft II in July 2014 with the release of their last player, SortOf. The League of Legends team was rebranded as Elements in January 2015 due to the team ownership rules in the League of Legends Championship Series preventing GoodGame Agency from owning multiple teams.
On 12 December 2016, Twitch spun Evil Geniuses and Alliance into player-owned organizations. According to Alliance member Jonathan Berg, all original members in addition to Armada got a percentage of the company.
In April 2024, the team underwent rebranding, leaning into the color green in their visual branding and introducing a new stylized "A" logo. They also introduced Rattio, an anthropomorphic rat as their new mascot.